Welsh Lamb meat is firm and pink and has a flavour that is sought-after by discerning chefs throughout the world. The distinct flavour of Welsh Lamb is influenced by the pasture mountains and the lush natural perfumed grass that they eat.
To protect the special characteristics of Welsh Lamb from being infringed, it has been awarded Protected Geographical Indication (PGI) by the European Union. Conditions are strictly imposed on farms and processing plants to ensure quality and traceability. Needless to say, Welsh Lamb is guaranteed free from animal protein feed and growth hormones.